Notes on Youth Sub Culture powerpoint

Definitions:
There are lots of varying definitions for Youth Sub Culture, one of them is:

• 'A group of individuals who are united through a common value system and tastes (clothes, music, politics etc.)

1. Indie/rock is the general sub culture for my music magazine audience.
2. They would try and be different, and individual in almost any possible way, such as fashion. 
3. They would try to rebel against conformity. 
4. More neophile than traditional. 

Postmodern view - Plenitude.
Grant McCracken thought otherwise-

• He thought that the postmodern world is full of diversity
• He says that if we look at wide range of values , and ideologies its impossible to generalise a people in groups and subcultures.

Postmodernity and subcultures is out of date as there is no mainstream but lots of different little streams. Therefore, is there is no such thing as mainstream, there is nothing for teenagers to rebel against - so what they do must be classed as there individual choices and actions. 

Pop music industry targets youth subcultures by constructing pop stars and artists that appeal to specific audiences with specific values. The audiences are also unpredictable in regards to their interests, likes, and dislikes; this means that record companies can never really know how to target them. 

Dyers star theory is that celebrities will represent certain values and will promote an ideology which their audience and fans will support and imitate as to be more like them and live a closer lifestyle to them.