Mastheads

I quite liked this font as it looked quite computerised and almost retro, which relates to my original idea for my masthead (mentioned and shown in my flat plan). What I dislike about this masthead is that its very bold for a whole word (a bold font like this may suit better for an acronym heading, such as NME). Another reason I don't think I'll use this masthead is because of the bold and all upper case font, I feel it connotates strength and power - so this may appeal to a male audience, rather than a mixed gender target audience that I wish to appeal to through my magazine. 

I like this masthead as I feel the sharp, almost lightening like font would appeal to my audience that like the genre of rock, but on the other hand my genre of my music magazine is Indie/Rock, and I'm not sure that this masthead would appeal to my indie audience. Plus, once again it is all in upper case, which I feel could appeal more to a male audience instead of mixed.

This is my chosen masthead.

I really like this masthead. I feel the print like appearance and the black colouring would appeal to all of my target audience (rock and indie). I also made the editorial decision to have three of my letters (T, N, E) all in upper case, and the remaining two letters (u and r) in lower case, as I felt it made the masthead look more quirky which would appeal even further to my Indie target audience. This is the masthead that I will be using for my music magazine.